New Short Films “The Escape” To Be Released By BMW

BMW wants to put the emphasis back on the fun and excitement of driving with the return of their short film series starring Clive Owen. Back in 2001 and 2002 BMW released eight short films as part of a series called “The Hire” which features Owen as “the Driver” who was hired by different individuals to perform quite a few shady tasks. Each of the spots was directed by a well-known name, including famed director Guy Ritchie. He directed episode four which was probably one of the most popular of the series since is co-starred his then-wife Madonna as a spoiled pop star that Owen’s character had been hired to drive to a concert.

What made these spots so unique was that they each featured a different BMW vehicle and all of the emphasis was put on the driving and maneuvering abilities of the vehicle. The brand strayed from the traditional advertising forum of focusing on the more luxurious elements such as design and technology features. Instead, none of the specific features of any of the vehicles are put into focus, you are just enjoying the story and the impressive driving skills of Owen’s character when he is behind the wheel of his BMW.

Fifteen years later BMW is looking to return to that successful format with the release of a new series of videos called “The Escape” Owen will be returning as the mysterious “Driver” of the new episodes which will also feature fellow actors Vera Farmiga, Dakota Fanning, and Jon Bernthal.

Check out a short preview and a behind-the-scenes look at “The Escape” and look out for the release of the new episodes in this series once they are released.

@bmwblog. “Why BMW Films’ “The Escape” Is Exciting.” BMW BLOG RSS. N.p., 20 Sept. 2016. Web. 22 Sept. 2016. <http://www.bmwblog.com/2016/09/20/bmw-films-escape-exciting/>.
 

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