Military First/Responder Program

*Disclaimer: Eligible lease customers can receive a $500 lease credit on new MY25/MY26 BMWs leased through BMW Financial Services NA, LLC. Eligible customers who finance new MY25/MY26 BMWs through BMW Financial Services NA, LLC combined with a promotional APR offer can receive a $500 purchase credit off MSRP. Promotional APR offers are available through BMW Financial Services NA, LLC and vary by model and model year. See your authorized BMW Center for important details regarding promotional APR offers on your selected BMW. Eligible customers who purchase new MY25/MY26 BMWs with cash or who finance with financial institutions other than BMW Financial Services NA, LLC or who finance through BMW Financial Services NA, LLC without a promotional APR offer can receive the following purchase credits: $1500 off MSRP on the BMW 2 series, X1, and X2; $2500 off MSRP on the BMW 3 series, 4 series, and Z4; $3000 off MSRP on the BMW i4, X3, and X4; $4000 off MSRP on the BMW 5 series, i5, 7 series, 8 series, X5, X6, X7, and XM; and $5000 off MSRP on i7 and iX. Eligible customers include Active Duty, Veterans, Retirees, Reservists, their immediate family members, and First Responders, including Emergency Medical Technicians, Firefighters, Law Enforcement Officers, Federal Law Enforcement Officers and Agents, and 911 Dispatchers. Qualification for the offer requires verification through ID.me to generate a Customer ID and Offer Code. Customers must take delivery by February 2, 2026. Offer is subject to change without prior notice. One offer per customer, per offer code, per calendar year for new BMW vehicles without a prior retail sale. Eligible customer or family member must be the purchaser. May be combined with other available offers.