The BMW Brand had announced that during March the sold a total of 34,310 units, which is an increase of 6.9% over the 32,107 units that the brand sold throughout March 2014. Additionally, the brand’s impressive sales throughout the first three months of the year has caused them to set a new first quarter sales record.
“We are seeing a growing confidence and optimism among consumers across the country and for BMW the result is record sales in the first quarter of this year,” said Ludwig Willisch, President and CEO, BMW of North America. “The record first quarter is especially satisfying as BMW of North America is celebrating its 40th Anniversary at the New York Auto Show this week and we are looking forward to the months ahead.”
BMW Brand March Highlights:
- Sales of the BMW 3 Series & 4 Series increased by 46.6% with 14,835 units
- Sales of the BMW 2 Series increased by 124.2% with ,1249 units
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