A new campaign has been launched by BMW of North America highlighting how the brands array of vehicles all share technologies of the BMW i8. For this campaign, BMW will launch three national television pieces that explain how the BMW i8’s innovative technologies can be translated to the rest of the brand’s vehicles.
These spots will begin airing on September 1st and will be entitled:
“Looking Forward” which will highlight the i8’s Full-Color Head-Up Display
“Change” which will highlight the LED headlight technology
“Eyes Everywhere” which will highlight the iDrive screen.
“Innovation is at the core of everything we do. Following in the lead of the BMW i8, which epitomizes innovation, we are elevating the technology across our entire range of BMW models, as highlighted in this national campaign,” said Trudy Hardy, Vice President, Marketing, BMW of North America.
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