FELDER AND FELDER AND THE BMW i8
LONDON FASHION WEEK SEPT 2016
PHOTOGRAPHER NEALE HAYNES
The BMW brand made quite the statement when it released the vehicles in its i lineup. The all-electric BMW i3 and i8 have taken the brand to a whole new level in terms of automobile production and in the overall mission for increased stability. These vehicles have inspired people throughout the automotive field who are looking to take what BMW has done and create their own form of a sleek and stylish stability enhancement. Recently the BMWi3 provided inspiration on a whole new platform, fashion design. Fashion Designers Daniela and Annette Felder created a special show in order to celebrate the 10th anniversary of their fashion collaboration and they took inspiration from the BMW i for the creation of a special carbon fiber dress.
The two sisters run the London-based design company Felder Felder and they teamed up with BMW to create this sustainable anniversary collection by using only upcycled and sustainable fabrics in the materials for the clothing. The feature piece of this entire collection is the BMW i-inspired “Carbon Dress” that was created with carbon fiber materials from the brand’s electric vehicle program. The duo used carbon fiber materials in 97 percent of the dress giving it not only a sustainable quality but a striking appearance due to the metallic look and finish of the material.
“The carbon fabrics are amazing and unlike anything we’ve used before – we are honored to be given access to them before anyone else. The woven fiber allows us to do more with the designs and push the boundaries of sustainable fashion. It adds amazing structure and the frayed carbon looks so great as tassels. We can’t wait to show everyone the collection,” said Daniela and Annette Felder.
@bmwblog. “Sustainable Carbon Dress Unveiled, Inspired by BMW I.” BMW BLOG RSS. N.p., 19 Sept. 2016. Web. 20 Sept. 2016. <http://www.bmwblog.com/2016/09/19/sustainable-carbon-dress-unveiled-inspired-bmw-i/#jp-carousel-202699>.
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