For the past century, BMW has been an iconic symbol of precision and fine craftsmanship in the luxury automotive industry. And when your brand is consistently setting the standard for excellence, resting on yesterday’s laurels is never an option.
At BMW, innovation is more than just a fashionable buzzword that’s casually tossed around for effect. It’s a core principle fueling the company’s unrelenting pursuit of technological advancements that excite, inspire and provide for a more enjoyable overall driving experience.
Being at the forefront of automotive technology means matching cutting edge modernizations with the tastes and needs of today’s discerning consumers. And no one has its finger on the pulse of the world’s savviest drivers more than BMW.
Functionality
In today’s fast-paced, on-the-go world, consumers are unwilling to part with their connectivity. And BMW is committed to meeting the challenges of an evolving generation of drivers.
BMW is leading from the front of the pack in all things high-tech, including hi-res, 3D navigational systems, intelligent parking assistance and even a hotspot for passengers to surf the Internet on the device of their choice. Moreover, BMW Gesture Control means that the vehicle’s technology can be controlled with simple and safe hand gestures that prevent drivers from diverting their eyes from the road. With BMW ConnectedDrive, getting behind the wheel no longer leads to separation anxiety from state-of-the-art conveniences.
Safety
At BMW, engineering the highest possible safety for drivers and passengers is a passion.
BMW cars and trucks are designed to not only withstand impact, but prevent it as well. Light years beyond the days of restraints and airbags, BMW houses high IQ technology within a bodyshell that provides a panoramic cocoon of protection. For instance, Dynamic Traction Control affords greater stability in wet and slippery conditions. Lane Departure Warning employs embedded cameras to notify drivers when they’re changing lanes without signaling to fellow motorists. And since sensors can instantaneously recognize an accident, airbags deploy in a brainy fashion that reduces injuries, particularly to the head.
Efficiency
Yes, it’s entirely possible to enjoy a thrilling road experience even as you’re conserving fuel and limiting harm to the environment.
With BMW EfficientDynamics, low emissions and consumption equals high confidence in vehicle performance and economy. The combination of aerodynamics, lightweight design and overall engine efficiency leads to a reduction in the need for C02-producing sources of energy. Or no need at all. BMW eDrive is the company’s concept submission into the electric market, powered exclusively by a clean electric motor and a lithium-ion battery that can be charged by a traditional household socket.
Ergonomics
BMW engineers are passionate about not only the efficiency of the vehicle, but also the individual at the controls of it.
Ergonomics is the scientific study of humans as they perform various tasks. As it pertains to driving, BMW is constantly searching for improvements in the efficiencies of getting from here to there. The voice control system, as an example, negates the need to fumble around with devices or the dashboard to place a call, change a radio station or activate temperature control. The launch button for the system is embedded on a multifunctional, ergonomically integrated steering wheel that literally puts an array of controls at the motorist’s fingertips.
Performance
BMW offers engine options for every taste and every need, each manufactured to the highest possible standard of excellence.
Whether drivers are seeking muscular power, fuel economy or some combination of the two, BMW has them covered with its TwinPower Turbo technology. The company’s four-cylinder models provide unexpected thrust, particularly considering how economically it consumes fuel. However, at eight cylinders, BMW supplies unparalleled get-off along with a stunningly smooth ride. And for those with an eye toward unsurpassed MPGs, BMW’s diesel engines transform chemical energy into usable energy with a level of uncommon efficiency that positively impacts the consumer’s wallet.
Autonomy
If you like BMW’s innovations today, your jaw will be hitting the ground tomorrow.
When it comes to vehicle technology, there is no finish line at BMW. Not far off on the horizon will be driverless cars and trucks that deliver the equivalent of a chauffeured experience. BMW Active Assist is the segment of the company’s evolutionary pursuits that covers partially and fully automated driving. Using strategically placed laser scanners, radar and cameras, the Active Assist initiative aims to maximize motorist independence, safety and peace of mind.
There’s reading about the freshest technologies in today’s BMW vehicles, and then there’s experiencing them firsthand. Test drive one of BMW’s trailblazing models of cars and trucks today to become immersed in the future of the automotive industry.
Connect with us
Recent Blog Entries
- Returning Your BMW Doesn’t Have to Be Complicated
- Elevate Every Drive with Monthly Luxury Offers at Flemington BMW
- What the BMW Individual Program Is and How it Works in 2026
- Flemington BMW Monthly Offers – Experience Luxury During the Road Home Sales Event
- BMW’s Concept Car Line Stirs Up International Excitement