The BMW brand has been showcasing the stories of different individuals whose dedication and enthusiasm for the BMW lineup has helped make it the impressive automaker that it is today. This series is called #BMWStories and the individuals featured in it include a mixture of BMW enthusiasts and employees who have developed a special bond with the brand.
In one of the newest stories shared in the series, we are introduced to Annabelle who is a professional scent maker from France who worked on the team that developed the new line of scents for the BMW 7 Series. For Annabelle, the journey that led her to BMW is one that began when she was just a child. Growing up she was always fascinated by scents and wanted to learn more about why objects smell the way that they do. Once she was older she found out that this was something she could actually build a career out of and went on to study at the acclaimed ISIPCA school studying perfume development.
After a few years of studying, Annabelle decided to challenge herself by changing the direction of her career to focus on perfumes in cars, which led her to her current position with BMW. For the past three years, Annabelle and her team worked to create a specialized line of scents that will be available to owners who purchase the new 7 Series.
Hear Annabelle’s full BMW Story in the video above.
Connect with us
Recent Blog Entries
- Returning Your BMW Doesn’t Have to Be Complicated
- Elevate Every Drive with Monthly Luxury Offers at Flemington BMW
- What the BMW Individual Program Is and How it Works in 2026
- Flemington BMW Monthly Offers – Experience Luxury During the Road Home Sales Event
- BMW’s Concept Car Line Stirs Up International Excitement