BMW has announced that they will be launching a new Ultimate Driving Experience that will offer attendees the chance to get behind the wheel of some of the most exciting models in the BMW lineup. The experience will take place in different cities throughout the U.S. including Atlanta, GA, New Jersey, Miami, FL, Washington, D.C., Seattle, WA, Los Angeles, CA, Phoenix, AZ, Dallas, TX, Chicago, IL and New York.
Each stop will include a nine-day event that will offer a captivating driving experience for all drivers including a popular Teen Driving School. The Teen course will be a 2-hour course with the BMW X1 and 228i that will focus on improving driving skills and awareness about distracted driving consequences.
“We are excited to once again be providing BMW fans and driving enthusiasts across the country the opportunity to get behind the wheel, “said Kevin Philips, Head of Retail and Experiential Marketing, BMW of North America. “The free, 2-hour Teen Driving School program is a key element of the Experience, allowing new and inexperienced drivers to learn invaluable tools relating to safe driving and the dangers of distracted driving.”
The Ultimate Driving Experience will include more than 90 BMW models and will offer many different driving experiences such as the Car Control Clinic that offers a full-day driving school with vehicles in the BMW M line, Street Drives that offer a 20-minutes self-guided tour, Autocross which is a 2-hour closed-course driving program and the Dynamic Drive Experience that offers professionally guided demonstrations of the 353i and X5 xDrive50i that will include a lesson on Hill Descent Control and Skid Pad.
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