The all-new BMW 7 Series is set to be officially released on October 24, 2015 and in anticipation of this event, BMW teamed up with Uber this past weekend to offer customers in select cities an exclusive on-demand test drive or a chauffeured ride.
“With our new 7 Series being the most innovative vehicle in its class, it’s only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch,” said Jason Chan, 6 & 7 Series Product Manager for BMW of North America.
Throughout Saturday, October 17 and Sunday, October 18 Uber users who live in New York, NY; Miami, FL; Los Angeles, CA and Chicago, IL were offered the opportunity set up an on-demand test drive of this model by using the Uber app. Then on October 19, 2015 those same users were offered the chance to take a free ride in the new 7 Series as they were driven to their destination by a BMW Product Specialist.
“We couldn’t think of a better way to celebrate the launch of the BMW 7 Series than by offering Uber riders the unique chance to upgrade their ride and are thrilled to partner with BMW on this first-of-a-kind experience,” said Amy Friedlander Hoffman, Head of Business Development and Experiential Marketing at Uber.
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