BMW Creates Ultimate Benefits For 7 Series Owners

BMW enthusiasts everywhere are highly anticipating the official arrival of the all-new BMW 7 Series. The brand has already released a number of advertisements that preview the upgraded luxury that will be offered in this incredible sedan. Some of what the brand has teased include all-new technologies, performance features, and style options that will be available including the new BMW 7 Series Individual that will allow customers to completely customize their 7 Series down to the last detail to make it designed specifically for them.

Now, the brand has announced that they will be taking the luxury of the 7 Series even further with a special new program that will be exclusive to 7 Series owners. This new program is called Ultimate Benefits and will include five VIP services that include encore delivery, service priority, pickup and delivery, annual free detailing and 24/7 concierge service.

“With all the new features that other BMWs do not have, we need to explain that to our customers,” BMW NA CEO, Ludgwig Willisch said. “We owe it to the customer that he knows about these features. It is a premium experience having the car explained in detail.”

Along with the five main benefits, customers will also be entitled to a follow-up delivery visit by a BMW Genius a few weeks after initial delivery where the customer will be treated to a one-on-one tutorial to get better acquainted with their model. Customers will also be guaranteed to have a service appoint made within 48 hours after contacting the dealership, and the dealership will pick up the car and drop it back off if the customer requests. Additionally, each year, the dealership will perform the Ultimate Spa Treatment on the customers 7 Series, which involves a professional cleaning and detailing.

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