BMW has paired with Art Basel to help support up and coming artists with a new program called the BMW Art Journey. This journey will enable young emerging artists to on their own journey of creative discovery in a mobile studio.
The concept it quite simple; The artist proposes the journey. The artists sets off on the journey. The artist reflects on the journey. The BMW Art Journey will be awarded twice a year to one artist among those who exhibit at Art Basel’s Miami Beach and Hong Kong locations. Two international, expert juries will each create a short list of artists to be considered, and then one artist from each shortlist will be selected for a second round of judging, where one will receive the journey.
“For over forty years now, BMW has been involved in the arts with hundreds of long-term initiatives worldwide,” said Ludwig Willisch, President and CEO of BMW of North America. “Now we are extending these efforts to contribute more directly to contemporary art practice. The BMW Art Journey is a great example of how we can do something meaningful for the benefit of today’s artists. We are confident that this initiative will allow the chosen artists to broaden their horizons and push their work into new creative territory. At the same time, we see this as another important step in our long-term partnership with Art Basel.”
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