Nov 4, 2016

BMW has always been dedicated to building vehicles that are not only stylish and fun-to-drive but that will also keep you safe. No one likes to think about the possibility of being involved in an automobile accident but, unfortunately, when you are designing and building vehicles it is your job to take crashes into consideration. The safety team at BMW is dedicated to developing technologies and better vehicle designs that will ensure you with a higher level of protection against anything from a minor accident to a severe head-on collision.

In order to do so, the brand employs a team of individuals who study real-world crashes. They evaluate the vehicles and their level of damage and recreate the circumstances digitally in order to provide a more in-depth look into the type of impact the vehicle sustained and what enhancements they could make to protect the driver and passengers in these types of situations.

Hear about the incredible effort that the BMW Safety Team puts into the design and build of their vehicles in the video below. It provides a behind-the-scenes look into the technology that they use in order to conduct their research and you will hear from some of the key players in BMW safety discuss how their attention to safety technology has evolved.