The total number of units that were sold by the BMW brand throughout the month of July came to 25,777 units. The BMW 3 Series was the biggest seller for the brand reaching an overall total of 6,799 units for the month. Several other models saw a significant year-over-year increase including the X1, 2 Series, and 6 Series. These models saw a YOY increase of 79 percent, 66 percent, and 68 percent respectively.
“The volatility that has characterized the 2016 sales year was clearly evident in the beginning of the third quarter,” said Ludwig Willisch, President and CEO, BMW of North America. “As we have seen through the early months of the year, the 2 Series and X1 have acquired a strong following and the 7 Series continues gaining ground. At the same time, the global popularity of our X models continues to constrain our sales here in the U.S.”
July Highlights for BMW:
- Sales of the Z4 increased 5 percent to reach 124 units
- Sales of the 5 Series increased 51 percent to reach 3,303 units
- Sales of the 7 Series increased 31 percent to reach 1,203 units
- Sales of the i3 increased 58 percent to reach 1,479 units
“BMW USA News.” BMW USA News. N.p., 2 Aug. 2016. Web. 03 Aug. 2016. <http://www.bmwusanews.com/newsrelease.do?&id=2752&mid=>.
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