BMW i has partnered up with Soho House Group (SHG) becoming the SHG’s official global automotive partner for a new promotion that will be presented through all 12 of SHG’s sites throughout North America and Europe.
Through this partnership, the two companies will work together to create an international arts program that will be promoted through all of SHG’s locations. This program will offer specialized experiences and events that will be focused primarily on design, contemporary art and innovation. Additionally, BMW i will also provide a BMW i3 at many of these events to offer an exclusive is driving experience for guests.
Steven Althaus, Senior Vice President Brand Management BMW, Marketing Services BMW Group said: “BMW i and Soho House share a common mindset: both brands strive for innovation, creativity as well as a special sense for aesthetic setting new design standards. What I look forward to most about our partnership is our determination to create memorable and sophisticated experiences together.”
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